CATHERINE HOWARD

Biography:  

Title: whatareyouuptotonight.com: getting 18-24 year olds reading

Summary: The aim of www.whatareyouuptotonight.com is to reach readers who are not using the public library service.  The site is aimed at the 18-24 year old market and matches the lifestyle, social habits and interests of young people with a wide choice of library media, including books, CDs and DVDs and web material.  This presentation looks at the site itself as well as the evaluation, promotion and future of it.